I love Pinterest and have used it for many years to find recipes, to create virtual mood boards for decorating ideas and for fashion inspiration. I always thought I was pretty savvy about the internet and social media but until a year or so ago, I had no idea about the power of Pinterest as a marketing tool for blogs and online businesses. Since my discovery, I have become even more passionate about it and its effectiveness and it has led to me setting up as a Pinterest Marketer and Strategist.
Why use Pinterest for marketing?
So why is Pinterest for Business such a great tool for business? Well, since its launch in March 2010, it has gained more than 250 million active users all over the world. This is an absolutely massive marketplace to tap into. I’ll go into more detail about this in a moment but if you have a blog which you are trying to monetise or are an online entrepreneur looking to expand and you haven’t got a Pinterest for Business account, then you really need to get one. Here’s why.
#1- It’s free!
Creating a Pinterest for Business profile is free. 100 %. Of course you can spend money on a Pinterest ad campaign and this is a topic I will cover in a later blog post. But to begin with, creating an effective marketing strategy won’t cost you a penny. It’s also incredible easy to set up a Pinterest for Business profile. You can even convert an existing personal account with just a few clicks of your mouse. The only investment you will need at this stage is a few minutes of your time. So what are you waiting for?
#2- It’s versatile
Almost any kind of business can use Pinterest as a marketing tool. Have a browse and you will see there are businesses ranging from food bloggers to furniture makers to artisan gin brands. Pinterest is extremely popular amongst the blogging community, with some pinners attracting huge followings. Pinterest’s versatility is part of what makes it so useful. Whatever your business, if you have a clear idea of what you want to achieve and take the time to learn the tips of the Pinterest marketing trade, it will help you reach your goals.
#3- It has great analytics
Pinterest is a search engine much like Google or Bing but which returns its results in images, videos and GIFs. A Pinterest for Business account gives you access to great analytics which you can use to work out what your customers are searching for and use this knowledge to create targeted content. I find the analytics so easy to use. They are broken down into an overview which gives you a snapshot of all the important info e.g. avergae daily and monthly viewers and top pin impressions. These can then be selected and viewed in more detail. Such a fantastic marketing resource and all for free.
#4- Its impact is long lasting
Don’t get me wrong. Building a successful business on Pinterest doesn’t happen overnight and anyone that tells you it does is frankly not telling the truth. A productive Pinterest profile takes time to grow an audience- around 6 months to see significant growth. Whilst this doesn’t at first sound like a good thing, it really is. High quality content on Pinterest can be still have people engaging with it a year or more later. Compare this to a post on Facebook which sees 75% of its engagement within the first 2.5 hours of its publication and the average lifespan of a tweet which is 18 minutes. #
#5- It massively drives traffic
Pinterest is a great way to drive traffic to your website or blog. More than 5% of all traffic driven to websites comes from Pinterest. Interestingly, you don’t need lots of followers to drive this traffic. It is user engagement with your content that drives traffic and because your content is around for much longer than say Facebook or Twitter, the opportunity for engagement is increased massively.
#6- It attracts shoppers
Latest statistics show that half of all active Pinterest users earn over 50k dollars (approx. £38,000) per year and approximately 10% of them earn over 125k dollars (approx. £94,000). Interestingly, 93% of active Pinterest users use it to plan for purchases and 87% of active users proceed with those purchases. These figures are so important because they show Pinterest is a huge marketplace. People go there to spend money and if you have a product or service to sell, if you use Pinterest well, it can have fantastic results.
So there you are. My 6 great reasons for using Pinterest to market your blog or online business. But don’t just take my word for it. Sign up for your free Pinterest for Business profile today and see how it can help you create the successful business you have always dreamt about.