If you are here, I ‘m guessing it’s because you are a blogger or run an online business and you’ve heard about the value of setting up a Pinterest for Business profile. If you are just curious and would like to know more about why Pinterest is good for business, have a read of my post here.
So setting up a Pinterest for Business profile is easy and will take just a few minutes. This blog post walks you through the process.
Create a new account
If you’ve never had a Pinterest account before or would like to create another new one, this route is for you. Conversion of an existing Pinterest account is covered further down in this post.
Step #1 To get started, follow the link https://business.pinterest.com/en-gb and click on ‘Join as a business’. You’ll see the following screen.
Enter your email address and create a password.
Once this is done, click on ‘Create Account’.
Step #2 Choose your language and your country and on the following screen enter a business name and choose your business category.
Tip Think carefully before choosing your business name on Pinterest. There is a limit of 30 characters and so you need a name that really reflects what your business or blog does. It’s important to include keywords in the name to get found in Pinterest searches.
Step #3 The next screen asks for your website address. If you are just setting up and don’t yet have a website, click on ‘Later’ to progress to the next step.
Step #4 Here you can link your Pinterest account to Instagram, Etsy and YouTube accounts if you have them. If you don’t have these or intend to create them in the future, not, just click on ‘Later’ .
Step #5 This next part of the process asks if you are interested in running Pinterest ads. There are three options here to choose from;
-I’m not sure yet
Some people will know straight away whether this is something they want to do. If you are unsure, my advice is to choose ‘I’m not sure yet’ as it keeps your options open.
Step #6 The last part of the sign-up process asks you to choose topics that best describe what your business is about. You will need to select at least one of these before you can complete your profile so it’s worth spending just a few minutes to choose the ones you are most interested in. This means when you first log in to Pinterest, the pins shown in your smart feed are relevant to you.
Step #7 When you have chosen your relevant topics, click ‘Done’ and you’re ready to go.
Convert an existing account
Converting an existing personal Pinterest account to a business one is quick and straightforward.
First of all, log into your personal Pinterest account and then click on the link that says ‘Convert this account to a business account’.
The following screen appears;
Complete the fields with your business name and then select your business type. (See my tip above for choosing a business name)
Follow Steps 3-7 of the process for creating a new profile and you are done.
I told you it was simple.
Writing an effective bio for your Pinterest for Business profile which contains the right keywords is vital. This is known as optimising your profile.
Keywords are the search terms people use to find what they want on Pinterest. The best way to discover the keywords to use, is to do a Pinterest search to see what comes up. Put yourself in the shoes of your ideal Pinterest user.
Here’s an example. Say you blog about make-up tutorials for the over 40s.
Type your search term ‘make-up over 40s’ in the search bar
When your search term is returned, underneath the search bar, you will see words in coloured boxes.
These are keywords- the searches that Pinterest users have been making around this topic. In my example, the search term ‘Make-up Over 40s’ has returned the keywords,’ Over 40, ‘Over 50’, ‘Hair Style’ etc etc. If you click on each of these keywords in turn, they will lead you to other keywords. But be warned! You can easily lose yourself in clicking and re-clicking on keywords and will end up getting further away from your original search, wasting lots of time.
My advice is to jot down 5 to 10 of the keywords that seem most relevant to you and then use the strongest of them in your bio. These keywords can also be used in your board descriptions and in your pin descriptions. (I will cover these in my next blog post).
Once you have written your Pinterest for Business profile description, you should add a good quality image for your profile picture. This could either be one of you or (as in my case) a logo.
Verify your Website
In the profile creation above, I mentioned that Pinterest asks for your website address. If you don’t have one at this stage, it’s Ok but it does mean you won’t have access to your Pinterest analytics until you have completed this process.
Once you do have a website (or if you have other social media accounts that you would like to link to your Pinterest profile), then you will need to verify them so that when you start to create and share your own content, Pinterest can ‘talk’ to your site and monitor how much traffic is happening between them as well as show you how many times your pins have been shared etc.
The process of verification is perhaps the most complicated part of the profile creation process. I found the step by step guide written by Pinterest to be really useful. You can find the link to it here.
Make sure you have completed all of the other fields in your profile account settings. You should choose a username that mirrors your business name and ensure you enter your location and email address.
And that’s basically it. Your Pinterest for Business profile is now complete.
Your next step is to create your Pinterest boards and start pinning and this will be the subject of my next post.
I hope you have found my post useful.If you have any comments or questions, please leave them below.
Thank-you for reading.
If you have any questions or comments please leave them below.