So if you read my last post here you will hopefully have a shiny new Pinterest for Business profile with a well-optimised bio and great profile picture. Moreover, you should also understand how keyword-optimised Pinterest boards fit into your Pinterest marketing strategy.

So what’s next, I hear you cry?

Well, in this post, I am going to focus on showing you how to create keyword-optimised Pinterest boards and how to find relevant content to pin to them.

Starting out with a blank canvas can be scary especially when learning a new skill because you are afraid you’ll get it wrong. However, if you follow the advice contained in this post, I hope the process will be as near to painless as possible.

Creating your First Optimised Board

The general opinion amongst us Pinterest marketers is that you should start out by creating at least 15 Pinterest boards as this will give you a credible Pinterest presence.

Your most important board to create is the one for your own original content. Mine is called Pin Perfect Pinterest Marketing Tips and it’s here where I pin all of my blog posts. This board acts as a showcase for my business because it shows my ‘expertise’ both in terms of the content I produce and the pins I design. As time goes on and my blog grows, I intend to create other boards for my original content. Depending on what your business niche is, you may decide to start out with more than one board specifically for your own pins.

However, if you are a new business, you may not have any of your own content to pin so instead, you need to create boards to pin content from other Pinterest users or stuff you find on the internet.

Let’s get started!

Firstly, go to your profile page. I am using mine as an example. As you can see, underneath my profile picture is a row of links.

Select the link which says boards and then click on the red cross to create a board.

Keyword Optimised Pinterest profile

You should now see the following box;

Pinterest board creation page

Next, give your board a name. Choosing the right name is important because it is an opportunity for keyword optimisation. If you are unsure what keyword optimisation means, you can read about it in my previous post here.

This time, I wish to create a board that focuses on Facebook marketing. I have done a keyword search and have chosen Facebook Marketing Tips so that I can successfully keyword optimise my new Pinterest board.

Tip: Jot down the keywords you discover from your Pinterest and Google searches and keep this list as you will need to use it later when you come to optimise the board description. By doing this you will save yourself a great deal of time.

Underneath the board name box, you can toggle between the board being public or secret. If you want to create boards that aren’t relevant to your business, my advice would be to make these secret.

Click on create and you have your first board.

Choosing your Pins

Based on your chosen board name, Pinterest will then prompt you to find some ideas for your board. If you click on the pins underneath the board name, Pinterest will take you to the smart feed where it has listed lots of relevant pins for you to choose from. You can either choose to select some from this list or if you prefer, you can do a search of your own and see what you come up with. My recommendation would be to do both.

New Pinterest Board

The smart feed will look something like this. To pin from it, just use your mouse to hover over the pins and you should see a red box with save appear. Click on this and the pin will be saved to your new board.

Pinterest pin ideas

Optimising your boards

The next step is to optimise your board description using the keywords you jotted down earlier.

To edit the board description, click on the pencil icon above the board name.

The following box should appear;

 Enter keywords to optimise Pinterest board

As you can see, I have entered my keyword optimised description. As Facebook isn’t my prime focus, I haven’t entered a lengthy one but have made sure I have included the important keywords I identified earlier.

Tip: Board descriptions are another way you will be picked up in Pinterest searches so this process shouldn’t be missed.

Once you have entered your description, choose the board category from the drop down menu. It’s really important to give your board a category as otherwise Pinterest will assign it as ‘other’ and it won’t come up in the search when people are looking for your niche.

If you wish to invite other people to pin to this board, you can enter their email address in the collaborator’s box.

Click on Save.

Your board should now show the keyword-optimised description you entered. If at any point you wish to change your board description, just follow this process again. It can be done as many times as you like.

Keyword Optimised Pinterest board description

And that’s it. Successful completion of your first board.

All you need to do now is repeat the process a few more times until you end up with my recommended minimum of 15 boards.

If you have found this post useful, I would be really grateful if you would share it and give me a follow on Pinterest. Or if you have any questions or comments, please leave them below.

Until next time.


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