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It’s no secret that growing and maintaining a successful Pinterest business profile can eat up lots of your time and if you have been juggling this for a while, chances are you are searching for ways to make your life easier. So one of THE most useful tools to have in your Pinterest marketing bag is Tailwind.
What is Tailwind?
In short, and for those of you who have never heard of Tailwind, it is a scheduling app which can be used to automate your pins, pinning them at the best time for maximum audience reach. It is also an official partner of Pinterest which means the two platforms work hand-in-hand.
What does Tailwind cost?
Tailwind offers a 14-day free trial of its ‘Plus’ plan which is great for exploring and which gives you time to work out if the platform is for you.
*You can sign up for your free Tailwind trial here.
After the trial period, the ‘Plus’ plan has two costs (prices correct as of April 2019).
If you pay on a monthly basis, it costs $15 per month and this allows you to schedule 400 posts per month (an average of 13 per day) have membership of 5 Tailwind Tribes and 250 active Smart Loop posts.
This is the plan I subscribe to as it allows me to spread my business costs out across the year.
If you pay for a year’s subscription upfront, the annual cost is $119 which averages out at $9.99 per month. For
Once you have signed up for your Tailwind account, the app looks at your Pinterest account and from that gives you a smart schedule of the best timeslots for when your audience is most engaged.
It also lets you add other timeslots which it recommends as being a good time to pin. You can choose as many of these as you wish within the pinning plan you have signed up for.
If you wish, you can also create custom timeslots.
As you can see above from the snapshot of my pinning schedule, the majority of the best pinning times are in the early hours of the morning. This is because more than half of all Pinterest users are based in the US and there is obviously a time difference. Now I may be dedicated to my Pinterest business but I am not going to sit pinning in the wee small hours and so Tailwind is brilliant for getting over this issue.
Once you have set up your pinning schedule, you need to select some pins to add to the slots.
Most Pinterest marketers recommend pinning a mixture of 50% of your own content and 50% of other peoples. I would advise the same but if you are just starting out and don’t have loads of content, share what you have and use the bulk of other pinner’s content until you have a good supply of your own. Whilst you can repin your own content more than once, it isn’t a good idea to repin it over and over as it tends to look spammy.
If you want some more advice about creating your own pins, have a look at my post here.
Creating your Tailwind schedule
To schedule pins, you first need to add them to your drafts.
There are a couple of ways of doing this.
First, add the tailwind extension to your web browser. You will be asked if you want to do this when you sign up for a Tailwind account. It makes pinning much quicker and easier than trying to add pins one at a time from the Pinterest smart feed.
The next step is then to find some pins that you want to schedule.
Go to the Pinterest feed of the pinners you follow. Click on the Tailwind extension in the top right hand corner of your browser and then select the pins you want to pin from your smart feed. As you click on each one, the pins will have a blue box around them to show they have been selected.
TIP: When you go to the smart feed, scroll down a fair way so there are plenty of pins for you to choose from. If you don’t do this, for some reason only a few pins are available for selection which is annoying if you are trying to schedule a week’s worth of pins.
Choose the pins you want to schedule. As you select them you will see they collect at the bottom of the page. This lets you keep tabs on how many you have chosen so far.
Once you have selected your pins, click on the blue ‘Go Schedule’ button in the bottom right hand corner.
You will then get the following box. In the top, right-hand corner are two boxes. You can either ‘schedule all’ the pins in one go or ‘save for later’.
I always choose ‘save for later’ as this gives me time to go through the pins and make sure they have all the relevant information on them eg website URL and pin description. If either of these is missing, Tailwind will reject the pin until the info has been entered.
Once you have clicked on save for later, you’ll get confirmation your pins have been saved and then when you go into Tailwind you will see them saved to Drafts.
You will find the Drafts section under the Published heading on the left-hand side of the screen.
Finalising your schedule
The final stage is to schedule the pins.
Click on Schedule from the left-hand window.
You will see all of your chosen pins appear in the Publisher window.
Go through each pin and assign them to one of your Pinterest boards.
Once you have chosen a Pinterest board for each pin, click schedule all drafts and the pins will move from the Publisher window across into your schedule.
And that’s it. You have scheduled your first pins.
But there is so much more you can do in Tailwind.
Tailwind Tribes are like Pinterest Group Boards but in my opinion, are much better. As with Group Boards, it’s really important to find good quality tribes with relevant quality content and where there is good sharing activity.
There is a lot of talk around whether or not Tailwind Tribes are becoming more relevant than Group Boards especially since Pinterest changed its algorithm in 2018. My experience is that it is getting increasingly difficult to find Group Boards in my niche that still accept new contributors. I’m not saying give up on Group Boards, but I have found it easier to find and be accepted into decent Tailwind Tribes.
Tailwind makes it easy to find tribes. Just select the Tribes window from the left-hand menu and then start searching for relevant tribes.
Once you have found and been accepted into some tribes, make sure you read each tribe’s pinning etiquette before you start sharing your content to make sure you don’t fall foul of their rules. Depending on what Tailwind price plan you have, you will also need to keep a check on how many tribes you can join and pins you have.
Since starting to use Tailwind, I have seen steady growth week after week with my re-pins more than doubling in less than a month of using the platform.
Like anything, success depends on the amount of effort put in. I can’t guarantee your results will be the same as mine but if you want further information on how Tailwind could grow your Pinterest profile, I highly recommend reading the Typical Results of Tailwind for Pinterest Members.
I hope you have found this post useful. If so, I would be really grateful if you would give it a share on Pinterest and your other social media.
If you have any questions or comments, please leave them below.
Thanks for your time.
Tracey*Please see my 'legal stuff' for full details